What a brand pays and what they get
The rate card exists so that the answer to "what are your rates" takes four seconds instead of four days of quietly panicking. Send the link.
Single post
600
Short video
1500
Full campaign
4200
Usage extension
plus 40 percent
What the fee covers
One round of feedback and one revision
Organic use on the brand's own channels for 3 months
Your name and handle on the post
Nothing else unless it is written below
What costs extra and is never free
Paid amplification of your face or voice
Exclusivity in your category
Usage beyond the agreed window
Whitelisting on their ad account
Rush turnaround inside 5 working days
Exclusivity is the one people forget to charge for. Agreeing not to work with a competitor for six months is you selling six months of income. Price it that way.
"Here are my rates. Happy to talk through what fits.
"the sentence that saves a week