Who it is for and who it is not for
Positioning is not a tagline. It is the sentence that makes the right person stop and the wrong person leave. Most creators skip the second half and then wonder why the audience feels mismatched. Fill in the three lines below. If you cannot write the "not for" line you do not have a position yet.
I help [WHO] do [WHAT] so they can [OUTCOME]. Replace the brackets. Keep it to one sentence. If it needs a comma splice and two clauses to hold together it is still two positions fighting each other.
It is for
People who already do this and want to do it better
People who pay for the outcome and not for the hours
People who found you through one specific thing you make
It is not for
Beginners who need the fundamentals first
People shopping purely on price
Anyone who wants a different thing you happen to be able to do
The one thing you are known for
Write the single subject someone would introduce you by. Not three. One. If a stranger describes you to a friend in one clause this is that clause.
The thing you keep saying yes to anyway
The work that pays but pulls you off the position. Name it here so you can see how often it happens. This is usually where the burnout comes from.
"If everyone is a potential customer you have no position. You have a hope.
"the test