What you signed and what you gave away
The page you will be glad exists at 11pm when a brand sends a PDF and asks for a signature by tomorrow. Read these four lines before anything else.
The four clauses that actually matter
Usage: where they can use it and on which channels
Term: for how long and what happens after it expires
Exclusivity: who you cannot work with and for how long
Ownership: whether you keep the right to post your own work
Perpetual worldwide usage is not a formality. It means they can run your face as a paid ad in five years with no further payment. If they want it price it.
Standard usage window
3 months organic
Payment terms
50 percent up front
Kill fee
50 percent if cancelled after start
Exclusivity
priced separately always
Your own non negotiables
Deposit before work starts
You keep the right to show the work in your portfolio
No unlimited revisions. Two rounds then it is a new fee
Approval within 10 working days or it is deemed accepted
"You are allowed to ask for changes to a contract. They sent a draft and not a verdict.
"worth saying out loud once