The Solo Company

By Steph34
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Where it goes and how often

One thing made, several places it lands, each with a different job. Writing the job down stops you posting the same thing four times and calling it a strategy.

Primary platform

3 posts per week

Secondary

1 per week repurposed

Newsletter

every other Tuesday

Owned page

always current

What each channel is actually for

0%

The one where new people find you

The one where existing people stay warm

The one you own and nobody can switch off

The one you keep only out of habit and should probably drop

The last item on that checklist is the useful one. Everyone has a channel they maintain out of guilt. Naming it is usually enough to let it go.

Cadence you can hold in a bad month

Not your best month. A month with a flu and a family thing in it. That number is your real cadence and everything above it is a bonus.

What happens if a platform dies tomorrow

Write the actual answer. If it is "I lose everything" then the owned page in the list above is not optional and it is the only thing here that carries forward.