Episode 118: The Last Video Store
Marco runs one of the last rental video stores in Europe, eleven thousand tapes and discs in a shop the size of a living room. We talked about what a recommendation actually is, why his regulars still drive forty minutes to be told what to watch by a human, and the film he refuses to stock. A love letter to the dying art of being handed something on purpose.
"An algorithm gives you more of what you already are. I give you the thing you would never have picked, and that is the whole point of me.
"Marco Brunetti · video store owner