Run a Paid Local News Substack
@KaiRenner232
Growth Tactics for Local News Newsletters
Specific strategies that work for growing a paid local journalism newsletter beyond the initial audience of friends and neighbors.
Open
Post a teaser of each story in local Facebook groups with a link
Word of mouth from civic leaders and local business owners is the highest-leverage growth channel for local news. Prioritize relationships with people who have large local networks.