Build a Portfolio Website as a Plumber
Portfolio Website for a Trades Business
A simple, well-built website is the highest-return marketing investment for a plumber, electrician, or other tradesperson. Five pages, real photos, and a click-to-call button outperform any ad campaign.
5Pages
3Seconds
Build the Pages
Start with five pages: Home, Services, Photo Gallery, Google Reviews, and Contact. Keep copy short. Use headers that match what people search for: emergency plumber, water heater installation, drain cleaning.
Take Real Photos
Real jobsite photos outperform stock images every time. Before and after shots of completed work build trust instantly. Take photos on every job for 30 days to build a gallery.
Optimize for Local SEO
Add your Google Business Profile and keep it updated. Use your city and service in every page title. Add schema markup for LocalBusiness. Get listed on Yelp, Angi, and your local chamber of commerce.
Launch Checklist
Register a domain with your trade and city in the name
Build on WordPress with Divi or Elementor or use Squarespace
Write a homepage headline that names your city and trade
Add a click-to-call button visible on all pages on mobile
Upload 20 real jobsite photos with descriptive file names
Set up Google Business Profile and verify it
Add a contact form with name, phone, and job description fields
Embed your Google Reviews using a widget
Update the site at least quarterly. Add new photos and refresh the services page when you add or drop offerings. A stale website signals to Google and customers that the business may not be active.