:QUOTE [quotetype:personal]
Process content sells custom work better than finished photos ever will.


:INFO
Instagram for a Custom Furniture Maker
An effective Instagram account for a woodworking or custom furniture business focuses on process, craftsmanship, and customer stories. Reels of the build process consistently outperform static posts.


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3 Posts
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15 Minutes

:PATH
Plan Your Content
Mix three content types: process Reels, finished piece carousels, and customer reaction or delivery videos. Batch-shoot content one day per week so you are not scrambling daily.

:PATH
Post Strategically
Use 5 to 10 targeted hashtags per post mixing broad woodworking tags with niche ones. Tag the wood species, the finish, and any tools visible. Post Reels between 6pm and 9pm in your audience's timezone.

:PATH
Engage and Convert
Reply to every comment within the first hour. Answer DMs the same day. Add a link in bio to your quote request form. Use the Close Friends story feature to give VIP followers early access to pieces.

:CHECKLIST
Instagram Launch Checklist
[ ] Switch to a Creator or Business account
[ ] Write a bio with your craft, city, and a call to action
[ ] Add quote request link in bio using Linktree or direct URL
[ ] Create a content calendar for the first 30 days
[ ] Film a 30-second Reel of your shop and tools for the first post
[ ] Batch-shoot 3 builds worth of process content before launching
[ ] Follow 50 accounts in complementary niches like interior design

:NOTE
Save every piece of process footage even if you do not post it immediately. A backlog of raw clips means you can post consistently during busy seasons when shooting new content is not possible.