"Process content sells custom work better than finished photos ever will.
"KaiRenner26th of April 2026
Instagram for a Custom Furniture Maker
An effective Instagram account for a woodworking or custom furniture business focuses on process, craftsmanship, and customer stories. Reels of the build process consistently outperform static posts.
3Posts
15Minutes
Plan Your Content
Mix three content types: process Reels, finished piece carousels, and customer reaction or delivery videos. Batch-shoot content one day per week so you are not scrambling daily.
Post Strategically
Use 5 to 10 targeted hashtags per post mixing broad woodworking tags with niche ones. Tag the wood species, the finish, and any tools visible. Post Reels between 6pm and 9pm in your audience's timezone.
Engage and Convert
Reply to every comment within the first hour. Answer DMs the same day. Add a link in bio to your quote request form. Use the Close Friends story feature to give VIP followers early access to pieces.
Instagram Launch Checklist
Switch to a Creator or Business account
Write a bio with your craft, city, and a call to action
Add quote request link in bio using Linktree or direct URL
Create a content calendar for the first 30 days
Film a 30-second Reel of your shop and tools for the first post
Batch-shoot 3 builds worth of process content before launching
Follow 50 accounts in complementary niches like interior design