:INFO
Publishing Your First Game on itch.io
Publishing your first game on itch.io. Covers page setup, pricing strategy, building a basic press kit, and a launch day checklist to maximize visibility.


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5 Screenshots
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1 GIF

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Preparing for Launch
Export your game build for your target platforms. Write a short description under 200 words. Take screenshots during gameplay, not from the editor. Record a 10 to 30 second GIF of the most interesting gameplay moment.

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Setting Up the Page
Set a cover image at 315x250 pixels. Write a compelling short description. Add tags generously: genre, engine, theme, platform. Set pricing to free or pay-what-you-want for a first release to maximize downloads.

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Post-Launch Promotion
Post to itch.io's community boards. Share in relevant subreddits and Discord servers. Reach out to small game YouTubers and streamers. Submit to game jams retroactively if eligible.

:CHECKLIST
Launch Day Checklist
[ ] Game build uploaded and tested on a clean machine
[ ] Cover image and screenshots uploaded
[ ] Description complete with no placeholder text
[ ] Tags set (at least 8)
[ ] Download file labeled with version number
[ ] Community post written for itch.io feed

:NOTE
Pay-what-you-want at 0 minimum gets you the most downloads and still earns money from players who want to support you. A suggested price of 2 to 3 USD with 0 minimum is the most common strategy for first releases.


:LINK
https://itch.io/docs/creators/design
itch.io creator documentation: page design and discoverability guide